Tuesday, 25 March 2014

Corporates spot juicy prospects in branded fruits [ Transfreez Mobile Refrigeration-India's Most Effective Cold Plate Reefers ]

After Mahindras, Tatas have forayed into the space with Rallis-Star Bazaar Grapes

As demand for branded fruits grows, corporate houses are diving into the business.
After Mahindras, Tatas have entered the space.
While Mahindras sell fruits such as apples, grapes and bananas, apart from several other imported varieties under Saporo brand, Tatas have begun with grapes -- Rallis-Star Bazaar Grapes.
Ashok Sharma, chief executive, agri & allied business, Mahindra & Mahindra, told dna, "The entire Rs 3 lakh crore fruit market in India is unbranded and that spells huge advantage for players who are looking at tapping into this market."
M&M forayed into the branded fruit segment in November last year and is confident of clocking a turnover of around Rs 125 crore by 2016.
However, companies at the moment are just testing the waters by only introducing few fruits and limiting the reach to select cities.
For instance, the Tata group will only be offering branded grapes as of now.
On the other hand, Mahindras have introduced their branded fruits only in Hyderabad and are in no hurry to expand to other markets immediately.
Sharma said at present players are also making conscious efforts to ensure that the fruits are not priced at a very high premium to the unbranded ones. "Indian consumers are very price sensitive and now that we are introducing consumers to the branded fruit category we are limiting the price to only at 5-10% premium to other fruits."
Experts said the fact that branded items can be priced at a premium ensures healthy margins for the companies and that is also getting several players interested in the business.
Devangshu Dutta of Third Eyesight, a retail consultancy firm, said there have been constraints on the supply side which had kept players away for long, but now that the issues are getting addressed it's likely that even others will show interest in the segment.
"There have been several challenges on the supply chain side but now some of these issues are getting addressed and also there has been help from certain state governments," he said.
Devendra Chawla, CEO, Food Bazaar, Future Group, said going ahead, the market for branded fruits will definitely expand as the demand for premium products increases.
"Branding of commodities has started in India and so it's no surprise that it is happening even in the fruits category. A brand guarantees consistency and quality and especially in segments such as fruits where there are variations in terms of size, colour, etc it can play an important role," he said.


Transfreez Mobile Refrigeration-India's Most Effective Cold Plate Reefers
Source: DNA India

Saturday, 22 March 2014

Smart food security solution in urban India: An integrative innovation [Transfreez Mobile Refrigeration-India's Most Effective Cold Plate Refrigerated Trucks]

India needs to reimagine solving its societal problems integrating several practices and solutions using recent inventions particularly in ICT and training the stake holders

BANGALORE, INDIA: Henry Ford has said "I invented nothing new, I simply assembled into a car the discoveries of other men behind whom were centuries of work." This is what we call integrative innovation as opposed to radical innovation.

India needs to reimagine solving its societal problems integrating several practices and solutions using recent inventions particularly in ICT and training the stake holders to earn their livelihood providing services to their kin. This can be applied to problems which involve large populations such as public health, food security, skill training and several others.

Here we concentrate on food security solution for the urban poor in India. We have to put all the desperate efforts of hawkers, NGOs and the Government to provide food to millions of poor people and organize ourselves as a well-designed and well-articulated smart food security supply chain and business network which delivers quality nutritious food to millions below poverty line and in the process also generate millions of jobs.

Current efforts by Hawkers, Government and NGOs: One third of India's population lives in urban areas out of which one fourth of them i.e. 100 Million are below poverty line. Lack of food security has spiralling effect on malnutrition, infectious diseases and lack of education and development for generations.

The Government of India has launched several initiatives towards ensuring food security including the public distribution scheme, mid day meal program for school children, a scheme for pregnant and lactating mothers, integrated child development services, and the national rural employment scheme (NREGAS).

Recently the government has introduced the cash subsidy scheme and also the food security scheme in some parts of the country. Separate organizations such as the food corporation of India, warehousing corporation, whole sale shops, and ration shops were created with huge budgetary allocations.

The performance of these schemes has been far below the mandates. The Government schemes provide grain security rather than food security.

The mid-day meal scheme was initiated with the objectives addressing the classroom hunger, and to increase school enrolment and address malnutrition among children.

Voluntary organizations such as Akshaya Patra are therefore encouraged to set up operations wherever possible. Naandi Foundation in partnership with state governments and through corporate donations run several automated Midday Meal Kitchens across the country. Both Akshaya Patra and Naandi maintain kitchens that cook and distribute for millions of people every day.

The lower income groups in the country spend a higher proportion of their income by purchasing food from hawkers mainly because they are accessible and affordable. Some families cook at home or on the road side.

Smart food security means providing nutritious food to urban poor through a process that is enabled, coordinated and executed by combination of information and communication technologies and their applications such as cloud computing, sensor networks, GPS, UID and several others.

Our aim here is to propose a system of systems architecture that makes nutritious food available and accessible at affordable prices to the urban poor and that replaces the current schemes which have become examples of corruption, diversion, adulteration etc.

The Smart Food security network: Our smart business network consists of distribution centres (owned by the big brand retailers), kitchens (owned by private players) supplying food packets bar-coded or tagged with RFID, hawkers and small food outlets with IT enabled and GPS equipped push carts equipped with solar or gas run refrigerators and ovens, state government and city corporation, industry organizations, call centres to track the hawkers, the food packets, the consumption patterns and above all nutritionists to help with the menu and food preparation.

The below poverty line card holders can get a discount by showing their UID card and this can be validated through the cloud. The Hawker can be reimbursed the discounts next day by the kitchen owners who would collect the same from the Government.

The location and capacity of the kitchens, the push carts and other retailing outlets can be determined using standard optimization techniques from the demand estimates. Depending on the demand, the kitchens can prepare the food and supply to the hawker via a milk run trucks. The menu can be crowd sourced via messages from the cell phones from the customers. The computer server in the city cloud can keep track of the food packets issued for settlement later.

NREGAS can be used for training chefs, cooks, hawker owners, PDS employees, school employees etc. The hawkers and small hotel owners can be funded by microfinance organizations. Standardized food outlets with fixed menu can be opened at various places in the city and take home facility can be provided nearer to the kitchens.

Coordinated food security supply chains are durable arrangements between government, distributors, hawkers, and consumers about what and how much to produce, time of delivery, quality and safety conditions, and price.

Quality management systems (QMSs) provide the standards and monitoring mechanisms for achieving, maintaining, or improving the desired quality level across the supply chain and to end consumers. The streamlined, standardized and automated or semi-automated using IT and sensor networks business processes replace the currently fragmented inefficient ones.

The network consists of half million stake holders in big cities. Majority of them are hawkers The asset intensive part of the chain is the kitchens and the distribution centres. The governance model can be an orchestrator type i.e. the governance is managed by a third party such as an NGO and one of the lead players such as the kitchen owners can manage the supply chain.

Is there a need for Proof of concept or a Pilot Project? We do not think so. Our concept is already implemented in parts very successfully by NGOs, Naandi, and AkshayaPatra for the mid-day meal program and by more than one million hawkers catering food to millions of people in various cities.

What it needs for implementation: Government support, orchestrator with connections with social groups, governments, small restaurant and kirana shops, kitchen owners and hawkers and a well designed governance mechanism.

The author is fellow IEEE, INSA Scientist, Computer Science and Automation at Indian Institute of Science

Transfreez Mobile Refrigeration-India's Most Effective Cold Plate Refrigerated Trucks
Source: ciol.com

Thursday, 2 January 2014

New Year Wishes From India's Leading Refrigerated Truck Manufacturer